The first thing a child draws looks like a circle. People spontaneously arrange themselves in a circle when they need to observe something close up, and this led to the origin of the arena, the circus, and the stock exchange trading posts.
Bruno Munari, “La Scoperta del Cerchio (The Discovery of the Circle)” 1964
At Automattic Design, we’re exploring the use of software to augment and automate mechanical design processes. One of our current experiments is a tool that automates the creation of brand collateral according to our visual language and brand guidelines.
One element of the WordPress.com brand identity relies on the most basic of visual elements — a circle — to spotlight the diversity of these customers and highlight the variety of what they do using WordPress.com.