Working at a fully distributed company where everyone at the company is working remotely from each other means you’re simultaneously everywhere and nowhere. You’re in Slack or a P2 or video call synchronously and asynchronously but you’re also completely removed from each other. Last year Automattic Design took a stab at fixing that by reframing how we think of where design actually lives. We brought that experience someplace new.
We went into space.
I’ll let our Global Head of Computational Design and Inclusion, John Maeda, set the scene.
We call our design process “deep design” per a talk I gave at WordCamp Europe in 2018. It emerged from the realization that by being so technology-focused, we spent a disproportionate time on Planet Deliver. So we needed to consider the breadth of the process of design as bringing a new kind of “depth” to the work to be done.