When people ask you “What’s design?” what do you tell them?

Kelly Hoffman: Design is now so many things! At its essence it’s identifying and solving problems.

Pablo Honey: Design is a practice that strives for better “(blank)” with the right balance of form and function.

Ian Stewart: Design is like drawing the essence out of something, for someone. It might be a message, a flow, or a form. And then delivering on it.

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