I enjoy the Tim Ferriss podcast, where he interviews top performers in all fields. I find that success leaves clues and even though I may not have much in common with Neil Gaiman or Arnold Schwarzenegger, I sometimes stumble upon a nugget that transforms my map of the world. His interview with Eric Schmidt, Google’s ex-CEO was one of those. Naturally, we can learn a lot about Eric’s tenure at the famous internet giant, but he appeared on the show to promote his latest book – “Lessons from the Trillion Dollar Coach” – the history of Bill Campbell’s coaching career.

Bill was a football coach at Columbia University, but he also coached Eric and Steve Jobs to achieve extraordinary results they enjoyed in both business and tech worlds.

Fun fact: Tim’s blog (Tim.blog) is hosted on WordPress.com.

The revelation that stuck with me was that Bill would first and foremost make sure to acknowledge people’s Ego. That makes sense when you think about the world of sports. High profile players are portrayed as these supernatural creatures worthy of more than we mortals will ever grasp. Naturally, they would have an inflated sense of self-importance, and personal achievement would be on top of their minds. It made sense for me that the primary concern of a coach would be to have this high-octane mix of individualities work as a team.

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