Throw out your downloadable e-books and checklists… interactive quizzes are the new way to engage with your audience, collect qualified leads and drive more sales for your business. Who doesn’t love a good online quiz? Whether it’s the challenge of testing your general knowledge… or maybe it’s you desperately needing to know which Marvel superhero you are, or which Harry Potter house you’d be sorted into. (I got Iron Man and Gryffindor FYI)