Can you remember the last time you filled out an online form? I’m guessing it wasn’t that long ago, especially if you regularly buy things online. It is easy to underestimate the importance of forms when it comes to the business of collecting customer data through your WordPress website. However, you cannot overlook how important it is to have a well-built form with well-presented data, whether you’re intending to carry out customer surveys, register attendees for an event, generate leads etc. In this tutorial I am going to show you how to embed a Google Form into your WordPress website. We’ll look at the unique benefits, when to look elsewhere, and alternative methods to automatically adding data to a Google Spreadsheet. So, what exactly can I use a Google Form for?