An introduction to WordPress in Higher Ed. School and university websites are about as challenging of a web design and development project as you could ever take on. A university website not only has to attract and recruit new students, it also needs to serve the individual needs of existing students, facilitate the distribution and exchange of information for faculty and staff, and promote fundraising and donation campaigns to alumni and the community at large. As you can imagine, creating, managing, tracking and providing up-to-date content about courses, job openings, events, admissions, accommodation, research and development, social activities, discussions, and so much more across different segments of what ultimately must operate as a unified digital presence, can become very complex and extremely time-consuming. Fortunately, universities and colleges, large and small, can manage all this quite easily if their web presence is built using the WordPress open-source platform.