Concept by Adam Becker and Brie Anne Demkiw Images by Marly Gallardo Text by Ian Stewart We call our design process “deep design” per a talk I gave at WordCamp Europe in 2018. It emerged from the realization that by being so technology-focused, we spent a disproportionate time on Planet Deliver. So we needed to consider the breadth of the process of design as bringing a new kind of “depth” to the work to be done.