Say you’re planning to bake a pizza. What will the base, sauce, cheese, and toppings be? Thin or thick crust? Marinara or pesto sauce? Mozzarella, cheddar or Parmesan cheese? Pepperoni, mushrooms, anchovies? And let’s not even talk about pineapple here! There are so many variations to choose from. If only there was a way to mix and match them to get exactly what you want. Oh wait…there are several food chains who’ve exploited this very need. If you’re planning to customize your WordPress website, using a page builder is similar to customizing a pizza. You choose the elements you want in your page, add content, set their alignment, background, colors, fonts, etc. And voila! Your page is ready to be published, for the entire world to savor. What is a WordPress Page Builder?