The Beauty Trap in Design

The Beauty Trap in Design

I’m a sucker for beauty. It shames me to admit it, but my favorite experience as a UX professional isn’t solving problems for the user, or knowing that I contributed to a ten percent increase in the client’s conversion rate. My favorite experience, and maybe some of...
The value of quick visual storytelling

The value of quick visual storytelling

Story telling matters as a foundational part of communication between people. You can tell stories by writing, speaking, filming, drawing, coding, and much more. When dealing with humans, assume miscommunication. If you’re trying to explain something, part...
A widget becomes a block

A widget becomes a block

For the past few months we’ve been converting WooCommerce widgets in WordPress to blocks. Widgets allow you to add a small feature, such as a paragraph of text, onto your website.  I recently did a talk at WooSesh where I went over the work we’ve been...
Synthesizing usability test results

Synthesizing usability test results

This week we got another usability study in the books by testing the most recent iteration of our signup and onboarding flow. Thanks to some help from our design operations team I was able to pull it off without a hitch. All I had to do was fill in a request, slightly...
Offline Principles

Offline Principles

Cowritten with Megs Fulton Many of us design and build apps in air-conditioned offices in major cities, using the latest devices with perfect internet connections. We don’t often think about how apps should work without a strong internet connection.  ...